At the beginning of the year, a report stated that the skills shortage is so critical in South Africa that companies were looking elsewhere for the skills that they need. In other words, they were preferring to import skills rather than invest locally in skills development. The industries that were the hardest hit were Information Communication Technologies (ICT) and engineering.A marketing manager is a person who manages how to business or product is marketed. These people can be responsible for several services or products. Alternatively, they can be in charge of a single product. Are you toying with the idea of entering the exciting world of marketing management? Are you concerned about if you’d make a great marketing manager? Read this article to find out what a marketing manager does and what skills the ideal candidate needs to possess.The Responsibilities of a Marketing ManagerHere are the day-to-day responsibilities of a marketing manager. Some companies may decide to give the marketing manager all of these responsibilities while others may decide to split these responsibilities among a team of people. It all depends on the size of the company as well as their budget:Developing a pricing strategy to maximise profit and market share and considers customer satisfaction.Identifying new customers as well as supporting sales and lead generation efforts.Creating promotions as well as understanding and developing budgets and developing marketing campaigns.Compiling lists that describe the organisation’s offerings.Arranging company conferences, trade shows as well as major events.Developing brand awareness and positioning.Assessing and preserving a marketing strategy.Supervising, preparing and managing marketing efforts.Sharing the marketing plan with relevant stakeholders.Creating each marketing campaign from start to finish.Researching demand for the company’s products and services.Performing a competitor analysis.Handling social media, public relations efforts and content marketing.The Skills of a Marketing ManagerIt is essential for a marketing manager to have an outgoing, gregarious and spontaneous nature. In addition to these traits, they need to be highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines.Here are a few more skills that a marketing manager needs to have:Good teamwork skillsIt is the marketing manager’s job to lead the marketing team. This means that they need to be able to work well among marketing team members in addition to with other members of the management team.
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