Unless you’re a small business owner who has no interest in developing your brand or business, you need to have a website. Nowadays, with all consumers browsing online, it’s vital for any business to have an established digital presence to attract your ideal customer.
If that’s not enough to convince you, here are a few more reasons to invest in a website for your business.
All the successful businesses have one
No business can hope to survive in this digital age without a website. Your website is the front door to your business, where buyers looking for products and services can visit when researching online before they make any purchase. This is your opportunity to influence them with your professional knowledge and valuable products and services.
Without a website, your business loses accessibility among its target markets online. Additionally, unlike social media platforms which are owned by third parties, your website is owned by you, not anyone else so you have full control of what you can do with it.
Your customers expect it
Honestly, if this was the only reason on the list, it would be more than enough. Think about this one from the customer’s point of view. No matter what anyone tells you, would you trust a business that didn’t have a website? If you don’t have a website then today’s digital-savvy customers are going to turn elsewhere for their shopping.
On the other hand, if you have a badly designed website that’s not user-friendly, it won’t help you at all! You have less than 5 seconds to make a positive impression on website visitors and tell them what your company is offering before they leave.
Reach mobile shoppers
Over 58% of internet searches are done via mobile devices and yet only 14% of Australian small businesses are digitally engaged according to our research. This means there’s a huge market for potential conversations with the right website.
A mobile-optimized website with an on-point strategy will allow you to take full advantage of this wasted opportunity.
It provides social proof and credibility
It’s not uncommon for online shoppers to be influenced by online reviews and testimonials. Having your own website with a section dedicated to reviews and testimonials is a great way to impress potential buyers and sway them into purchasing from your business. It also builds a sense of trust with your brand, increases your chance of conversions and creates a positive buzz for you online.
24/7 Access to customers
Nobody wants to work at 3 am, but believe it or not, there are people that do like to shop then. Having a website means that you can sell your services or products all the time — not simply between 9 am and 5 pm. The ease of access to an online store at any time of the day, or night, can help to significantly boost revenue; especially when you take into account customers who aren’t restricted by location. In addition, when combined marketing tools like email marketing and social media, it helps you reach new customers and generate repeat business.
Anyone who tells you your business doesn’t need a website because it isn’t big enough, or it won’t make much of a difference, is just plain wrong. Investing in a website will add long term value to your business, and is more cost-effective than setting up a brick-and-mortar store in your neighborhood.