WHAT TO LOOK FOR IN A MARKETING AGENCY

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Know what you want to accomplish

This might seem like the obvious first step, but it’s the most important part of hiring outside services. If you don’t know what you want to accomplish, there’s no reason to reach out to an agency. Write a list of the things you want your company to accomplish and where you want to be in the next 6-12 months. Even if you don’t have a concrete, tangible idea of what your company needs to do, a marketing agency can help you decide on your next steps.

Learn about their services

Next, you need to learn exactly what the marketing agency offers. If you’re looking at a couple of different agencies, compare their services against each other to find exactly what you need. Not two marketing agencies are alike, so you need to understand who offers what. For instance, don’t hire a marketing agency that doesn’t develop websites if that’s something you might need. Knowing about their services isn’t just to compare them to other agencies; it reveals a lot about the kind of company they are. Depending on what they offer, some agencies might have a more creative side to their approach, whereas other agencies use a formal, corporate approach. Take stock of their culture and what they create to determine whether they would be a good fit for your projects.

Look at their track record

Consistency is an important trait in an outsourced marketing agency. Since they are an outsourced team, they don’t have the same inside perspective of your company as you do. Looking at their track record with other brands will tell you how consistent their work is. You don’t want to hire anyone that puts the same spin on each project without taking the details and identity of the brand into consideration. You need an agency that puts the identity and DNA of your brand first.

 

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