Spreading the word online about your business has now become easier with Google’s most valuable product i.e.Google My Business (GMB). It is a free tool that helps in boosting your visibility in search and Google Maps results.
GMB is an internet-based service that shows the presence of the local businesses on the Google search and maps. With the help of this product, potential customers can easily find you, even without knowing about your business.
However, you can easily gain rewards with an optimized listing. But many business owners commit some mistakes that only backfire and wastes their marketing efforts.
To help you in gaining the maximum benefits from Google My Business, we have listed some of the common mistakes that you should avoid.
1. Unclaimed Listing
In the early stages of your business, it’s important to claim your Google My Business listing. Not claiming the GMB listing will not allow you to use its various features. This is one of the biggest mistakes that many businesses do.
These mistakes may result in competitors claiming it and your potential customers seeing the misleading as well as inaccurate information.
There are several ways by which you can claim your Google My Business listing. It all depends on your needs and preferences. But make sure, you prioritize this step.
2. Providing Incorrect and Missing Information
This is another common mistake that most of the businesses do. They generally fail to provide information like contact number, working hours and websites URL. While registering for GMB, you need to fill a form. Sometimes, business owners leave few categories blank which may result in losing their potential customers.
When customers don’t easily find the details, they will go to your competitors. This may result in sending a wrong signal to Google as well as losing your customers trust.
3. Wrong Map Pin Location
Map pins are an essential element while listing to Google Map Business. Also, it is mostly overlooked by business owners and most of the times they pin in the wrong location. Nowadays, online visitors reply to GPS programs to find their destination.
When businesses pin the wrong location, visitors may get confused and may assume that your business is closed or shifted somewhere else. This may result in losing your customers.
4. Neglecting Frequently Asked Questions (FAQs) and Reviews
This is a new addition to Google My Business. Hence, it gets ignored by businesses. Many business owners find it invaluable but answering your customer’s questions may help you in generating new sales.
Not answering customers questions or reviews shows that you don’t care about your customers. Consequently, you may lose your customers and sales.
5. Not Posting Photos
Photos can speak a lot about your brand and highlight the qualities that set you apart from your competitors. Since photos are the first thing that people notices when they look for business on Google. So, it is very important to add good photos.
Using limited photos will not give a proper idea of your business. Therefore, you must use photos of the store’s interior as well as exterior. Try to use high-quality photos to show your business values. This will help you in getting more customers and sales.
In case of any changes in your business infrastructure, address, phone number, etc. You must update it with GMB. This will help in keeping your customers aware and updated.
Google My Business is one of the best platforms for direct marketing. With the help of this platform, you can easily bring sales to your business. So, you must remain conscious and careful while working with GMB. Try to avoid the above-mentioned mistake to not harm your business.