REACH VS IMPRESSIONS ON INSTAGRAM INSIGHTS
Are you trying to figure out what the difference is between Reach and Impressions on Instagram Insights? Below is our explanation.
WHAT IS REACH ON INSTAGRAM INSIGHTS
Reach is the total number of unique Instagram users who saw your content on a specific time range.
WHAT IS IMPRESSIONS ON INSTAGRAM INSIGHTS
Impressions are the total number of times your Instagram content was displayed, regardless whether one user saw it one or more times or if it was clicked or not.
REACH NUMBERS WILL BE ALWAYS LOWER THAN IMPRESSIONS
Most of the time your Instagram reach number will be lower than your Instagram impressions on Instagram Insights because one unique user may have seen your content more than once, creating many “Impressions” of the same content but only one “Reach” count.