You’ve probably heard by now that pay per click advertising could be your ticket to success. But did you know that you can use this digital marketing tool on multiple websites, not just Google?
There is a range of PPC networks out there, just waiting to be utilized by you. Let our gurus guide you through the different websites where you can use pay per click, and get the most bang for your buck.
DIFFERENT TYPES OF PPC NETWORKS
What are PPC networks? Pay per click marketing is a tool used to generate traffic for your website. It is a simple way to buy traffic. You only pay for the clicks that drive people to your website.
PPC advertising works, and since there is a lot of money to be made from this type of marketing tool, many different companies have created their own platforms where they can sell traffic. These networks deliver paid traffic to a client’s website through advertisement on different websites (usually websites that the target audience are browsing).
If you’ve made it this far, you almost certainly know that the PPC market is dominated by Google Ads. But the search engine giant isn’t the only pathway to success. To find the best pay per click website for your business, get to know your options.
The main networks are:
Can you see the common connection? Each network is a part of a search engine or a social media platform. Places where consumers are frequently found. Who doesn’t use at least one of these websites daily?
The benefits of using one of these platforms is obvious, but if you want to make money with pay per click, you might want to consider another type of third party network.
ALTERNATIVE PPC NETWORKS
Using the big networks (like Google) can have its advantages and disadvantages. On the one hand, they have access to infinite traffic and can be suitable for campaigns of any size. The only downside is the competition for keywords.
If you want to pay less per click, and still reach the right audience, consider these alternative networks.
An alternative option can save those who have been banned or locked out of the mainstream networks.If you can’t use the other PPC platforms, don’t worry, there are plenty of other great choices out there.
Bidvertiser works by sharing advertisements on a range of third party websites that have signed up to work with them. Their average cost per click is significantly lower than Google Ads, but so is their audience. Do your research and make sure their partner websites are compatible with your target audience.
This network is suitable for smaller campaigns only.
This platform is all about conversions. It displays your content on websites with relevant content to drive audiences with an established interest to your page. All you have to do is bid on your keywords.
A campaign with RevContent is specific and effective – they are picky about who they work with so no low-quality sites will show their advertisements.
This PPC network focuses on retargeting advertisements. This type of ad will show up on other websites after someone has visited your site. The best part is, your costs are based on the amount of engagement your campaign receives.