Necessary Skills for a Social Media Manager

Are you lucky enough to be a social media manager? If you are, you’re on a fantastic path as social media marketing continues to show no sign of slowing down. In fact, quite the opposite. What was once seen as a pastime, or a ‘nice’ to do, is now a well-respected and much sought-after career.As social media continues to grow, so too does the lucrative career of the social media manager. Do you possess the right professional skills to fulfil this role? What is it you need to have in order to succeed in this role?Becoming a social media managerBesides completing social media courses there are other aspects you need to fill if you have any hope of filling this role. These are:CreativityThis is vitally important as a social media manager considering that social media is primarily visual. You also need to be a trendsetter and be the one who people want to follow.Strategic PlanningMeticulous planning skills are important as is being constantly up to date with the industry best practice on when to post.Tactics and ExecutionA social media manager needs to understand the best-practice tactics to use to engage a company’s followers. Attention to detail is a must in all social media campaigns.Community ManagementUnderstanding your online community is paramount. Being able to create, observe and respond to online conversations within your community is a top requirement. This includes the good and the bad feedback received.Content CurationBeing able to gather information from several resources is important as is sharing interesting content across your social media platforms to keep your audience engaged.

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