LinkedIn is a social networking site that is designed specifically for business communities. Although LinkedIn may not be the most engaging platform. Still, it is important to stay active on it for attracting new customers or generating leads. It also helps in connecting with others in your industry. Recently, LinkedIn has introduced some new ways or features which will help a business to generate leads. These features will help its users both individuals and businesses to make the most out of the platform.
LinkedIn has introduced three new features, which are discussed below:
1. Call-to-Action (CTA) Button
LinkedIn has introduced a CTA button feature. This feature is specifically developed to ensure that users can easily interact with brands as well as advertisers instead of just scrolling over. Also, with this feature, it becomes much easier for a business to generate leads.
On the introduction of this new feature, Linked has explained:
“As a Page Admin, we’ve heard that you want the ability to customize the way you engage with your Page followers and visitors. Beyond the primary “Follow” button, we’ve now added the ability to select a custom CTA button for your Page. Five new options make it easy to turn your Page visitors into potential leads, and new analytics dashboards will provide deeper insight into how many visitors are clicking through.”
LinkedIn’s Call-to-Action Button has 5 options. These options are:
- Contact us
- Learn more
- Sign up
- Visit website
This LinkedIn custom call-to-action button is available on desktop only. You can find this button in two places. Either it will be on the dashboard on the left-hand side of your page or on the top of your visitor’s analytics tab.
This button comes up with a click that will provide its users with exact engagement insights for better targeting ideas.
2. Communities Hashtags
LinkedIn by introducing new features is encouraging its users to maximise their social media presence. This is another important feature which will help you to generate leads. Communities hashtag feature will allow you to associate your page with related hashtags. Also, you can directly engage with LinkedIn members through hashtags topics.
On the other hand, if admins are using the right tags at the right place, then they have more chances to get great leads. This feature also helps in getting massive engagement. Hence, it will give your business the boost that you always require.
This feature is also available for desktops only.
3. Mobile Admin Editing
This new feature of LinkedIn will allow marketers to access and edit their already published pages from their mobile devices. This feature includes the ability to post, respond, update details and edit posts. Through mobile admin editing feature, now brands can now get advertising and promoting on the go.
LinkedIn is one of the best platforms for leads generation. To give its users a better experience, LinkedIn is now introducing more and more features. Since every business works to generate leads. So, you must check out these new features and use them for the success of your business.