Career streams are growing in every discipline and multiple career options are opening up in every industry. There are a number of career streams to choose from. But what you choose must be something aligned with your interests, skill-set and career expectations.
There are certain disciplines that have been on the rise and flourishing since the previous decade. Digital Marketing is one such career stream that has vast opportunities for career growth and progress, that also allows you to start afresh.
Whether you’ve just graduated out of college, looking to enter a new field or learn a new skill, or an employee in an MNC or an IT company looking for a career change, or someone who wants to choose a new career path and kickstart their career, digital marketing could be your best choice. Let’s now tell you what digital marketing actually is.
What is Digital Marketing
Digital Marketing is basically the promotion of brands/businesses and their products/services through the use of digital media. In simple terms, Digital Marketing is marketing that happens over electronic/digital devices (computers, mobile phones, tabs, etc.,). While the practices and techniques vary from traditional marketing & advertising, the underlying principles are the same.
The purpose of marketing for a brand/business is to reach prospective customers, communicate their value proposition, acquire new customers and expand their market share. The advent of digital technology and the internet has made communication and transfer of information, easier and efficient than ever before, making way for the increased usage of digital media and web content among people.
This gives profound opportunities for organizations to communicate with and connect to their target audience, which every successful business is now utilizing. Through digital marketing, one can set, track, measure and control the impacts of their marketing activities more easily. Hence, businesses require skillful digital marketing professionals for their businesses to run successfully, which opens a wide array of career opportunities in the field of digital marketing.
Career Opportunities in Digital Marketing
The need for digital marketing for brands/businesses is enormous and constantly increasing as businesses start and evolve every day. And digital marketing comes in many forms and types, involving various practices, procedures and skill-sets.
This makes way for a wide range of specializations in the field of digital marketing, each having its own utility and advantage depending on the goals and strategy of brand/business. Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Digital Advertising, Conversion Rate Optimization, Marketing Analytics, etc. are some of the chief specializations that companies, organizations and marketing agencies often require.
As there are various specialties and skill-sets in digital marketing, there are different roles & responsibilities that a digital marketer can be positioned in an organization depending on his/her expertise and skill-set.
How Marketing is Changing
The ways of communication and connectivity among us humans have always been evolving and the introduction of digital communication and the internet brought a whole new dimension to it. This had a radical impact on businesses and the way businesses interact with people, giving rise to digital marketing.
And the digital space is a constantly evolving entity with new technologies, approaches, and practices coming up very frequently. One can understand that digital marketing is a constantly evolving industry which changes significantly every year in its applications, procedures, and techniques.
Well, you can see where it is progressing towards if you understand the goal of marketing in essence. The goal of marketing is to know the customers well enough and create the best products/services through market research, communicate the right value offerings to the right persons, and satisfy customers as well as the businesses. This is where marketing is progressing towards.
Over the years, the gaps between traditional marketing and digital marketing are going to be diminished, and marketing is going to be a more integrated and intelligent approach, which will be primarily digital.
Career Opportunities for Experienced Professionals
While there are many different kinds of opportunities in digital marketing for beginners as well as experienced professionals, experienced ones can bag a great variety of opportunities. Success in digital marketing is measured by the results produced and the impact created, and a successful digital marketer is one who can deliver the desired results efficiently and fulfill the business goals effectively.
Since experienced professionals and specialists would have mastered their skills over time, they can easily get opportunities to work with companies, big and small, at manager level positions and above. And it is not limited to job opportunities.
An experienced professional can start freelancing and get to work with companies as a freelance digital marketer too. Digital Marketing experts and specialists can work with companies on various marketing projects as independent freelancers while also getting paid more than an employee.
Companies also like to work with freelancing experts and specialists on many projects as they eliminate the efforts and costs of hiring and firing employees. Also, digital marketing freelancers of any specialty and expertise are easier to find who can produce quality work and meet the business goals.
Many experienced professionals also establish their own digital marketing agencies teaming up with people of complementary skills and work with companies as marketing agencies. Many startups, SMEs as well as big brands, depend on such agencies for their marketing, either wholly or partially.
So we see that a well experienced digital marketer could work at mid-top level managers in organizations and companies, work as freelancers, start their own business or a marketing firm by collaborating with other experts, and many like others like affiliate marketer, social media influencer, blogger, vlogger, trainer, co-found a startup, and so on.
Why It Is Not Too Late For You
Can someone start their career in digital marketing even if it is late? Well, if this is a question that might have occurred to you, then let’s ask you. When do you consider it’s late? At what time or age does it become too late to start your career, or transform your career or lifestyle?
The thing is, that as long as you have the potential and desire to build yourself a career and lifestyle that you really want, it’s never too late to start doing it and accomplish. As already mentioned, digital marketing is one of such disciplines that allow you to start your anew. That doesn’t mean to say that your prior education is not relevant. Your prior education and qualification are always an added advantage as they help you acquire and shape your skills better.
Ultimately you need to acquire certain skills and professional qualities that would make you succeed and progress in your career path.
How to Learn
So, how do I start? How should I learn digital marketing and start my career? We will answer that. That’s what we are here for. But before we answer that, let’s tell you that as a growing career since recent times, there are many wrong ways to learn or teach digital marketing, which many are doing, unfortunately.
There are many faulty trainers and imposters you can find online, as well as outside, all across the world. It is important to stay away from such imposters and their worthless material that can’t benefit you in any way. It is important to carefully observe the course structure, the training ways and the trainer from whom you are learning.
It is always the best to learn from experts who have the right experience and skill-set, who knows and understands the industry well and equip you with the right skill-set and knowledge, whether you want to learn online or in a classroom training center.
Keeping that in mind, here are the best ways you can learn digital marketing and advance in your digital marketing career.