The global social media users numbered 3.196 billion in 2018. This number is likely to rise to 3.1 billion – only two short years away. Those who are still not convinced of the digital marketing potential of social networking may think social media is just a way for people to keep connected. While this is indeed a considerable function of social media, it is also a powerful way that you can improve your SEO.
Social media management in addition to search engine optimisation may be two very different business strategies and have their own rules of engagement. However, within the larger realm of digital marketing, these two aspects can be optimised in such a way that the one is a complement to the other.
How SEO and social media work hand in hand
Benefits such as brand visibility, recognition and more website traffic can be improved when you combine these two strategies. Social media – together with SEO – will supplement and enhance your efforts in both areas. Social media content, for example, can assist with amplifying your SEO campaigns with content which is optimised for keywords as well as by generating more backlinks.
While SEO makes sure that your website can properly, it is also possible for you to tweak your social media channels — such as your business pages in addition to your profiles — in order to score higher rankings in search engines rankings. Although your social media strategy may not necessarily be pivotal in your search engine rankings, it can still be strong enough in order to take it a notch higher as well as boost your existing rankings.
Individuals interact with social media networks – such as Facebook and Instagram – in a different manner as opposed to that in which they interact with search engines. However, the results of both are the same in a number of ways:
- Content is filtered,
- Links are shared, as well as
- The most trusted sites get the most amounts of traffic.
Your social media pages, as well as your profiles, are crawled every day by search engine bots. So you want to ensure that these specific pages acquire a sense of authority in the eyes of the search engine bots so that, when you post links to your website on your social media forums, these will be seen as valuable. Good social media pages translate into more link clicks. Additional link clicks turn into more traffic.
Social Media Profiles Rank On The SERPs
Your social profiles, without a doubt, are responsible for influencing the content of your search results. In actual fact, a brand’s social media profiles are often among the highest achievements in search listings.
Social channels can seem to be more personal as opposed to web pages. These are a great way to get a feeling of a company’s personality without much effort which is why social media profiles are often the first port of call when people are researching a particular company.
There’s no doubt about it that your social profiles are important to Google and particularly to people who are looking for you on the Internet. A few social channels that you are active on can ensure that the experience of getting to know you and your brand online more fun, engaging and personal for users.
Social Media Channels Are Search Engines
Today, individuals don’t just go to Google or Bing to research stuff. They also make use of social media channels in order to find what they’re looking for. We need to have the understanding that search engine optimisation incorporates the search that takes place on social media search engines.
This works in a number of ways:
- First of all, if you’re active on Twitter, it’s entirely possible that individuals will find your company’s new content-distribution app after they’ve searched for content marketing-related tweets using Twitter’s search engine.
- In the same manner, brands which lend themselves to beautiful visual content can benefit from making sure that their content is visible in Pinterest and Instagram by making use of hashtags as well as correctly categorising their pins.
Companies need to expand their conceptualisation of SEO in order to include not only the traditional search engines –– Google and Bing –– but also social search engines.