What this means for SEO and Social Media Marketing Services
Needless to say, this is WILD to experience.
We believe recreating the Banned Hashtag post is the future of SEO and Social Media marketing services. It’s a combination of taking premium content from brands and promoting that content to influencers to share.
In other words, it will matter where information is being shared (for relevancy) who is sharing it (for quality) how often (frequency) and what is being shared (indexing).
Why would Google incorporate Social into SEO?
Google was founded on the premise of prioritizing hypertext, or links, in determining how to serve up satisfying search results.
Social shares are similar to links. Google needs to move away from 20+ years of valuing links, and social shares could add a nice complement to an algorithmic evaluation process.
What supports the incorporation of SEO and Social Media?
Google has a patent that determines influence in a social community.
Patent 9,632,972 outlines a process for identifying an influential user in a social community. Then, the patent describes how an influence score would be determined for a particular topic and their reach.
This patented concept could be used for a Google social media advertising network, similar to Google’s display network.
Or, it could also be used to attribute viral growth to certain individuals or a selected group, influencing search engine result pages based on a social graph.
Only select Google patents see implementation. However, this patent is interesting because the lead author of the patent leads the core search PM team at Google as a Senior Director of Product Management.
In other words, if the lead author spent a considerable amount of time thinking about social media influencers, and now leads the build of search results pages, there might be a crossover that supports the experience we’ve shared in this post.
What’s next for SEO and Social Media?
We believe social media influencers will matter more than they do today (isn’t that hard to believe given the amount of conversation around influencers?).
Influencers will play a role in an SEO and Social Media strategy in a similar way as backlinks from high Domain Authority websites.
We think the next big algorithm update is the “Social Index.” It will incorporate personalized SERPs based on social activity from your network.
Influencers are sites. Shares are links. SEO and Social, together at last.
So, please share this post on social media.