Content creation is the biggest challenge, that content marketers and entrepreneurs have to face. It is quite challenging to write or create some appealing, engaging and search-engine friendly. Effective content marketing is an essential tool for modern SEO. SEO-friendly content must be simple and time saving as well as easy to understand.
The simple secret of digital marketing is the alignment of both engagement and SEO in same content. When your readers, customers and clients consistently receive engaging content on your behalf, chances are fair that they will become loyal to your brand in a short span.
Highly ranked and traffic-driven leading content has an actionable impact on its users. The reality is that, most of the businesses use content to improve their growth prospects. Content including articles, videos and graphics are the medium through which a customer can better understand about your message, products, business, services and strategies. It is the key to attract a huge customer density and grow your business.
Here are some tips that you should keep in mind while creating your next digital marketing content:
Write with targeted keywords: Targeted keywords are the phrases or keys, a group of audience is searching actively on search engines. In this way you will find the right people for that particular content. Keywords are the keys which enables the search engine and audience to easily access you. Always consider that, to whom you are writing for and what information they need. Target the reason behind their search and find out those words which they are using as keywords to reach their topic of interest. Use an appropriate and worth topic for your content.
Increase the dwell time by improving the readability: The top shooted SEO content has a major feature of high dwell time or client’s interest maintaining ability. Dwell time is the duration between the point time, when you click on the search result and the point time when you come back to your search result page. Greater the dwell time will lead your page more relevant for a particular search query. To stay your readers for more time it is important to maintain their interest in current subject. Provide your audience a highly readable content. A perfectly readable content must be clear, organized,logical and understandable.
Deeply explain your content: You must go deep with your content. Depth of a good content decides your place in the ranking. Choose a suitable topic and go in depth to cover its all aspects. Write long form blog posts more than 2000 words. Select a topic which has many facts and angles to describe.
Add some relevant visual effects: Articles with more relevant images are most liked by the people than the articles without an image. The more visual article attracts the crowd and enjoys more views. Instead of using a set of low resolution and out of the topic images, select a couple of well designed and object-oriented images. Your content should be cohesive, professional and authoritative with right images.
Go for original research: Original research means fresh and accurate research, techniques, statistics, inventions, and studies must have a place in your SEO content. Also, mention their features and advantages for your audience. Before writing, take a survey of your industry with its competitive industries. Analyze both the success and failure of your brand then post your conclusions and theory. This is the best way of creating original research.
To write an engaging and SEO-friendly content is an art. Make your content more logical with facts and figures. A well-organized and appealing content is the result of deep research, numerous revisions and presence of mind. Follow the aforementioned steps and you’ll be able to craft a powerful content to fuel your SEO and digital marketing campaigns.