A blog is a regularly or frequently updated collection of articles and web resources that can be on a general or specific niche or a subject. A blog can be informational or educational or entertaining or opinionated, depending on the brand, the blog subject and its target audience.
Blogging is one of the best ways to generate qualified web traffic that can be further converted to leads and then to paying customers, eventually. Blogging has been a prominent practice for years, as a way of establishing one’s authority/expertise over an industry/market and providing value and insight to one’s target audience simultaneously.
If you are a beginning blogger, or a business or a marketer starting out on blogging, here are the 45 best practices following which ensures maximum desired results.
1. Use Concise and Compelling Titles & Headlines
Make your blog titles and headlines short and descriptive enough. Persuasive titles and magnetic headlines make people click your blog posts and read them while boring and uninteresting ones do not.
2. Make it Easier to Find and Navigate your Blog Content
Make it easier for your web visitors to find and navigate your blog content. Make sure to use a search widget for your blog through which the visitors can search for what they want from your blog.
3. Optimize for Search Engines
It is important to optimize your site and blog posts for search engines in order for them to land in SERPs for relevant searches. SERPs are a highly qualified source of web traffic.
4. Create for the Audience
Whatever content you create for your blog, make sure that you are creating it keeping your audience in mind. Plan your blog content according to your audience interests and needs, and create content in a way that your audience find helpful. The main purpose of your blog should be to help your audience through your content by providing quality information and insight.
5. Find the Most Searched Topics Relevant to your Business
One of the best ways to accommodate for your audience’s needs is by understanding what they are actively searching for and creating content around those searches. You can use Google Trends, Google Keyword Planner, etc., to find the most searched topics relevant to your business.
6. Link Internally and Externally as well
Include relevant links, internal as well as external, in your articles/blog posts that can further help your audience while going through your blog posts. This also improves your on-site SEO.
7. Make Your Articles Easily Shareable
your articles easy to share is an important step you should take if you expect your audience to share your articles. Incorporate social sharing buttons at the end of your blog posts so that your audience can easily share your blog posts on any social media platform.
8. Distribute Your Blog Content
Publishing your blog posts on your site is not enough if you want to acquire maximum possible traffic to your site. Distribute the links to your blog posts across various social media channels and relevant forums through posts and discussions.
9. Update Your Blog Frequently/Regularly
Keeping your blog regularly or frequently updated is a crucial aspect of blogging. It is the regular updates that will maintain your readership and also increase them. Regularly updating your blog also improves your SEO.
10. Plan & Schedule Your Content in Advance
Proper content planning and scheduling is what makes your blogging a success. Use content planning and scheduling tools and/or templates to help you with it.
11. Use Web Analytics tools to Identify the Best Performing Content
Use Web Analytics tools like Google Analytics to identify what kind of blog content is getting more traffic and where your audience is spending time. Google Analytics can also be used to measure your goal conversions, and many more things through which you can analyze and track the overall performance of your blogging.
12. Use Rich Media
An article that is completely of text is less interesting compared to an article that contains relevant images, or videos, or infographics, that would make it easier to grasp and understand. It is no surprise that blogs that incorporate rich media like images / video files / audio files / infographics get more traffic and have more audience than those that do not incorporate any of these.
13. Accept Guest Posts
Accepting guest posts is a great way to increase the readership/viewership of your blogs, make your blogs diverse and to showcase expertise in your industry or subject as well.
14. Create Unique Blog Content
The key to establish a unique identity of your blog/profile is to create unique content in your blog. As simple as that, but not so easy as it sounds. How you accomplish that all depends on your own creative and analytical skills.
15. Take Feedback from the Audience
Take feedback from your audience regarding your blog content, what they like, what kind of content they would like to have, and so on. Interact with them through the comment section, social media, etc.
16. Let the Audience Subscribe to your Blog at their Own Comfort
Instead of throwing the ‘subscribe to us’ pop-up right at the audience’s face as soon they arrive a blog post as many bloggers do, let them subscribe to your blog at their own comfort and pace. Keep the ‘subscribe to us’ form at the end of the blog post or to a side.
17. Incorporate Email Marketing
If your blog is meant to market your products/services and their value, then incorporating email marketing campaigns along with your blog strategy propels you towards success.
18. Make Proper Use of Lists or Subheadings
Blog posts can be of various formats but can be broadly defined as paragraphs, listicles or a combination of both. Make use of listicles or headings and subheadings accordingly. How you format your content has a huge impact on how it’s received.
19. Use Concise Paragraphs and Maintain Readability
Use concise paragraphs, simple language and make sure that each paragraph is readable and easy to comprehend.
20. Observe and Incorporate Appropriate Trends
Blogging evolves with time, as a form of digital media which constantly evolves. New trends and practices come up every now and then, and as a blogger, you need to observe and understand them and incorporate necessary and appropriate ones in your blogging practice.
21. Maintain Consistency in Quality and Value
Always make sure that you are consistently maintaining your quality and value in each of your blog posts without disappointing your audience. Consistent quality and value are key aspects of blogging.
22. Make Use of Necessary Softwares or Tools (Hubspot blogging, Semrush, ..)
Use necessary tools like HubSpot Blogging, or SEMrush, or Moz, etc., that can improve your blogging performance and set yourself against competition. What kind of tools you use depends on your blogging goals and purpose.
23. Make sure your Blog Content is Actionable
It is important that your blog posts are actionable, i.e., they direct the audience towards taking an action. There must be a purpose for a blog, and for that purpose to be fulfilled, appropriate actions need to be taken. DIrect your audience towards taking those actions, be it taking a demo of your product/service, considering to purchase, attending an event, visiting your store, etc.
24. Make your Blog Post URLs Short and Readable
Keeping your blog post URLs short can make them easy to comprehend not only by visitors but also by search engines. This improves your on-site SEO and audience’s experience.
25. Optimize Images with Alt Tags
Whenever you use images, add alt tags as they would help your blog posts rank higher in SERPs. Your blog posts will also gain visibility and ranking in relevant image search results too.
26. Make Proper Use of Keywords
Using keywords in the right way, in the right places is the key to effective SEO as well as better blog readership. It is the keywords through which people as well as search engines recognize what your blog is about. Incorporate both short-tail and long-tail keywords in your blog posts, but make sure to maintain moderation.
27. Analyze Your Competitors
Remember to observe and analyze your competition every now and then, and develop strategies to work against competition and establish your unique position.
28. Publish Guest Posts on Others’ Blogs
As a blogger, you can also publish guest posts on others’ blogs which increases your exposure and brings you in front of new audiences, and also establishes your authority over your industry.
29. Repurpose Old Blog Posts
Don’t make your old blog posts to be left useless. Repurpose them by turning them into infographics, or adding them to other blog posts, or distributing their links on social media, or simply update them with new information.
30. Categorize Your Blog
Categorizing your blog posts according to their specific topics and use tags so that people can easily understand and recognize them. This improves navigational experience of your blog content.
31. Make sure Your Blog Pages are Mobile-Friendly
Internet usage is more on mobile rathen on desktop. Hence it is important to keep you blog pages mobile friendly and with good user experience.
32. Moderate Your Comments Section
Blogs can attract audiences from various locations and backgrounds for various purposes, and some of them might simply be spammy audience who just want to promote their sites in your comment section, that too in a way that is irrelevant. You can simply avoid this by moderating your comment section.
33. Respond To Comments
And comment section is a great place for the audience to express and discuss their ideas, opinions, techniques and questions. Make sure that you interact and respond to them appropriately.
34. Mention People or Organizations you’ve referenced while Sharing in Social Media
You might’ve referenced an industry expert, or an organization in your blog post and you want them and their audience to acknowledge it. How do you do that? By simply @mentioning that particular person or organization while you distribute the blog post on your social media post.
35. Incorporate Rich Snippets
Rich snippets or rich results are content with structured data markup incorporating which improves search engine visibility and ranking. Rich snippets provide search engines with clear and descriptive data about a web page, and search engines display them accordingly in SERPs increasing their visibility and making them more clickable.
36. Create Author Profiles
Creating profiles of your blog authors and mentioning a brief of the author at the end or beginning of a blog post is a good way to capture the audience’s attention and emphasize genuinity if it is a multi-author blog.
37. Communicate Your USPs
Blogging is a great way to communicate your unique value and unique selling propositions to your audience. Although you shouldn’t solely promote your products/services on your blog, conveying your unique brand value and offerings, and helping your audience choose the best possible solution is a great blog strategy.
38. Backup Your Claims With Data and Facts
Backup your claims on your blog posts and articles with relevant data and facts so that you can maintain your credibility and trust with your audience.
39. Expert Interviews
Publishing expert interview roundups on your blog is a great idea to provide quality and insightful content to your audience as well as maintaining your authority in your industry. Collaborate with experts related to your industry and take their interviews, discuss ideas, take their suggestions and publish on your blog.
40. Incorporate Stories and Narratives
Stories are something that almost any kind of audience can relate to. Stories and narratives are the way we humans naturally communicate. Incorporating relevant and interesting stories and narratives in your blog content can make your blog content more natural and relatable.
41.Use Paid Promotions
Depending on your blog strategy and purpose, you might also need to use paid promotions to acquire audience for your blog. You can use social media ads to promote your blog posts and web resource to target and reach more audience.
42. Proofread Before Publishing
It is important that you thoroughly proofread your blog posts for any spelling mistakes, grammatical errors or missing content. You can use tools like Grammarly for this.
43. Check the Length of Your Blog Posts
The average length of a blog post can be around 1000-1500 words, but it all depends on the subject, topic and the purpose of the post. However, it is important to check the length of the content and make any necessary edits. Sometimes less is more.
44. Analyze Your Blog Strategy and Make Necessary Changes
You need to measure your blog performance, analyze your blog strategy and make necessary changes from time to time depending on your findings. You need to increase your blog strategy and performance with time.
45. Keep Learning
Blogging is hard and not everyone succeeds in it. Well, this statement applies for almost everything. Hence, always keep learning and improving your expertise in your industry/niche as well as in blogging.