Why A Digital Marketing Plan is Essential for Your Business Success? A digital marketing plan is an essential map to achieve the objectives of your Business. Successful digital marketing campaigns always start with a plan.
Without a documented plan in place, it’s easy for a business to lose sight of what they’re trying to accomplish; after all, how can you find success when you never define success? The truth is that marketing requires some guesswork, and if you’re not tracking the success of your campaign, you won’t be able to tell what’s working and what’s not.
So how do you build a plan? It starts with knowing the components that go into a marketing plan; from there, it’s all about defining realistic goals for your business.
Define Your Target Customers
List the attributes of the demographic you feel would want to buy your product. Look at your current customers and social media followers and revise as needed. Build a specific customer persona with detailed characteristics so everyone who is creating your digital marketing content is targeting the same fictitious individual.
Determine Your Objectives
Making more sales is every brand’s aim, but you can’t make every digital marketing communication a hard sell. In most niches, have to build brand awareness, gather leads, build interest and then make your sale. After the sale, re-engage the customer for repeat sales.
Build an Email List
Email is still a very effective digital marketing tool. Studies show that businesses receive a $70 return on investment for every dollar spent on email marketing which makes this avenue a very cost-effective portion of your digital marketing plan.
Create a goal of adding a specific number of people to your email list each month. Providing free content – like an e-book – can be a great way to entice visitors to opt-in to your email newsletter.
Create Unique Content
Build content for each of your objectives. To build brand awareness, you can create educational content, such as explainer videos and how-to articles. You don’t have to spend much money here; you can post your content on YouTube, your social media channels and on your blog.
You can post content to build interest, generate leads and make sales on your owned media, including social media, your website, and your blog. Create a variety of content and re-purpose it. Turn a how-to article into a video or slide show and update old blog posts.
Do Perfect SEO
Search engine optimization should be part of every digital marketing plan. Get near the top of the search results and your website turns into a very effective inbound marketing tool. There are free tools online to help you find keywords you can use in your content. Build SEO goals in your digital marketing plan, such as increasing your traffic by 20 percent and publishing two new blog posts each week.
Social Media Marketing
You cannot ignore social media. If you want people to follow your brand, use the 80/20 rule. Make 80 percent of your content non-promotional and 20 percent promotional. Consider finding micro-influencers to promote your products. Micro-influencers have fewer followers but they are dedicated followers who can share with their friends and family. You can give a free product to several micro-influencers in return for a review or unboxing.
Paid Ads (PPC)
At some point, you will have to invest in paid advertising. Consider running pay-per-click ads and social media ads. Review the results to see if you’re seeing a decent ROI.
Measure, Analyze and Adjust
Audit your website analytics and the analytics your social media platforms provide. Find what works and what isn’t getting people’s attention and adjust your digital marketing plan accordingly.
You should review and update your digital marketing plan at least annually to determine if you’ve reached your goals. Keep your strategies up-to-date by incorporating new technologies and new social media platforms if your target audience is using them.
Our goal is to reduce the rising skill gap and make digital marketers which can assist brands and businesses drive exponential growth. Learn Digital Marketing Courses From The Digital Sandbox (TDSB)