The thinking behind social media marketing is simple. Post content, build a following, increase your traffic and awareness, and increase your sales. Optimising for this chain reaction is the tricky part.
The key to social media growth is simply posting quality content that provides value to your audience, and posting this as often as possible without letting the quality suffer. Nobody logs on to their social media platform of choice to see bad content after all, so businesses have to create the best possible posts.
Now, “as often as possible” does not mean that you should post 16 times a day, it simply means that you should post as often as you are able to. Social media is so integral to some businesses that they’ll prioritise posting several times per day. Others will only have time to post once or twice per week. And that’s fine.
With every account on their A game, an increased focus has been placed on gaining an edge through optimising the finer details. Like when to post on social media.
So when should you post?
Here’s the real inside scoop: there is no one size fits all in marketing. Everything you do should be centered around your unique audience and be tailored to their behaviour.
Hypothetically, let’s say that the average business gets their highest engagement levels from posting on Wednesday at 9 am. Why would that matter to your company if your audience is online at 10pm on a Sunday?
Additionally, different companies recommend different posting times based on the data that is available to them. Let’s take a look at what some of the platforms in this space say about posting on Facebook:
Three different sources, three different answers. HubSpot and Oberlo agree on the days, but can’t agree on whether it’s best to post in the morning or afternoon. Meanwhile, Sprout Social says the exact opposite of the latter two and claims that Sunday is the worst day to post.
Who do we trust here? The two companies that agree on the days or the dedicated social media management software?
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