Viral marketing is the goal of many companies looking to leverage the social media space to promote their products. Defined as piece of content generated by a person or business that inspires consumers to eagerly share it with their expanded social circle, viral marketing can help build brand recognition instantly — but is easier said than done.
Viral marketing can be important in launching a new product by getting your brand in front of a large potential market quickly.
A viral campaign isn’t the place to tell your audience every single detail of your product or service, even if it's their first exposure to what you're selling.
Companies can be tempted to make the new product’s attributes the centerpiece of a viral marketing effort, but if that’s the star of the show it usually falls flat.
It’s important to build in metrics to let you know if your campaign is going viral, and if it’s having the desired effect on brand awareness.
The biggest risk isn’t the possibility that a campaign will fall flat, but the loss of control that a viral marketing campaign necessitates.
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