Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website.
Reasons for a high bounce rate
A high bounce rate can be caused by one or many different factors, including:
If you have only one page on your site, Google Analytics doesn't register multiple pageviews unless users reload that page. As a result, single-page sites tend to have high bounce rates. To find out how people use this type of site, implement other content tracking methods, like Events.
If you're seeing a high bounce rate from a multiple-page site, check to see that you've added the tracking code to all your pages. See verifying your setup for more information.
f all your pages contain the tracking code but you're still seeing a high bounce rate, consider:
Other factors may be solely attributed to user behavior. For example, if a user bookmarks a page on your site, goes to it, and leaves, then that's considered a bounce.
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