There are interdependencies between search and social media marketing. Blogging can play a large role and help to align social & search efforts. The effect of blogging on a marketing campaign is largely dependent on key factors related to social network distribution and search engines.
As a marketer begins to plan out a content campaign for Inbound marketing, it is vital to consider the role of social media and search. Decisions made in the early, planning stages can affect the outcome of an inbound campaign. Factors include URL design; duplicate content, duplicate URL structures (canonical links), spam protection, content management, design of content, visuals/photos, time of release and promotion all contribute to the success of a content-lead campaign and need to be considered early on.
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