Do you ever wonder how those big brands are getting bigger day by day? Since the advent of digital marketing, the brand promotion has taken major leaps. Using the latest technological advances, business growth rates have escalated like never before. If you are looking for newer growth options for your business, you should know about the latest digital marketing trends in 2019 and which are the best ones for your business. Here is all you need to know about upcoming digital marketing favourites that are here to stay in 2019.
If you thought chatbots are just a gimmick, wake up. Chatbots are the new-era communication masters that enable instant chatting with customers and are proving a hit in all major industries where they have been launched. They serve companies by being virtual assistants to their clients, behaving just as expected by customers. Who doesn’t love to chat instantly and getting answers to queries instead of waiting tirelessly for the customer service executive on the other end of the line? Did you know that 45% of end users now prefer chatbots as the primary mode of communication for customer service statistics? If you go for a professional digital marketing course, you will learn how chatbot technology is dramatically changing the way marketing works.
Love it or hate it, you can’t ignore AI! This revolutionary technology is changing our personal and professional lives in a big way. According to a report, a 50.1% compound annual growth rate is predicted for global spending on AI, post which it is likely to reach $57.6 billion by the year 2021. AI not only analyzes customer behaviour and search patterns, but it also utilizes social media data to understand how, why and when someone is searching for a particular product. Hence, AI is going to be the most dominating and productive interaction media in digital marketing now and in the near future.
Customers feel extremely pleased when they see personalized emails or feeds in their social media accounts. To ensure maximum customer satisfaction, personalization is the key to successful advertising campaigns. Businesses can now collect important data like preferences, purchase history and links clicked to know the choice of their online visitors. Thus, the page views can be made personalized to individual choice, saving time and displaying only that content which is of their choice. This leads to faster conversion rates and more satisfactory transactions, a way to keep getting back customers again for more buying. Similarly, e-mails with a personal message have higher chances of being opened.
A majority of business decisions are taken on the basis of past data and instincts. However, such decisions have a higher possibility of failure because the future outcomes are unpredictable. Well, the good news is that you can minimize this failure rate to a significant extent by using predictive analytics tools. These tools analyze past business statistics and customer transactions with variables and give a forecast about what’s the most probable direction you are being led to in your business. You can then take important decisions that will minimize business failures and take you towards favourable outcomes. For instance, predictive analytics can help you predict how many customers are likely to buy the new product. Then, you can devise customized online engagement programs to reach out to them.
The craze to watch online videos is by far the highest as compared to other media content. Given its reach and popularity, 87% of marketers now use video content in their marketing because videos appeal to the online audience much more than other forms of written or audio content. By incorporating interesting and informative advertising videos in your content, you can rest assured that you will be watched more. Videos get higher web traffic, greater click rates, and higher conversion rates. Make a video post, or better, go live to be seen instantly. So, don’t forget to incorporate them into your digital marketing strategy.
In order to make your own space online, go for storytelling wherein you reach out to your target audience with informative content in the form of stories. They may be videos, interactive quizzes, or anything that creates a story and influences people to think and act.
Amongst all the methods that are taught in a digital marketing course, influencer marketing is quite a winner. Here, you get in touch with influencers who may be famous people, Instagram users or anyone else whom people like to watch or listen to. Instead of doing a direct ad, they will tell others about the benefits of your brand such as which has a positive effect on the buying strategy of your potential customers. The reason influencer marketing works are that the influencers represent credibility and knowledge in their field. If they recommend a product or a service, the followers trust their opinions and suggestions.
So if you aspire to grow fast, make use of these latest digital trends to make your brand stronger!
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