There’s a lot of talk about how to get the best out of Google Adwords. We’ve outlined our Top Google Adwords Tips for 2019 here
With over 4 million businesses using Google Ads/Adwords to promote their products and services, you need to stay active and vigilant. Make sure you are updating your ads, keywords and search terms. They have to stay highly targeted.
It’s a great idea to concentrate on how to achieve higher ad positions. One of the best ways is not outlaying huge amounts by increasing your bids. This can be too much like a house auction, where things quickly get out of control. It’s much better to improve your quality scores.
More than half of internet searches are from a mobile, so you better be mobile friendly. That means everything about you. Double and triple check your website is ready for any device.
A top ranking is even more crucial on a mobile. Think about mobile bid modifiers too.
Let’s take a step back and remember what Google Ads (or Adwords) is supposed to do for you.
Google Ads is Google’s own paid advertising platform that falls under the Pay-per-click (PPC) marketing channel. That’s where you as the advertiser pays for each click or click per impression (CPM) on your ads. The stronger your ad campaign performs, the more clicks you should be generating. This is all supposed to increase your chance of gaining new leads and prospects.
Google Ads displays your ad to potential prospects. It is targeted at those who are interested in your products or services. The tricky part is that advertisers have to bid on specific search terms, or keywords. The winning bid is placed at the all-important top of the search results.
You could be asking, How to start Google Adwords or how can I improve my Google Ads?
Let’s stick to a few basics that make a huge difference to how effective you can be. Of all the Google Adwords tips for 2019, these will still ring true for years to come.
You need to select a geo area when you first set up your Google Ad. If you have a physical store, make sure that it encompasses a reasonable radius to your shopfront. There is no point advertising to someone in another city or another state because you won’t show up in the results despite the best AdRank in the country.
It’s a different story when it comes to having an eCommerce store. The thing to remember here is to include the areas you ship to. If you have a product or service that is available worldwide, then the world’s your oyster.
It’s important to know the best time to have your Google Ads showing up. A café owner wouldn’t advertise a breakfast special at midday. It may seem the best time to advertise to parents of young children would be mid-afternoon, but that is often their busiest time – school pick-up. Once you know the ideal time to pitch to your target market, make sure you schedule it and it can be accessed by your prospects. It’s more efficient financially and for your time.
You wouldn’t keep an employee on if they weren’t turning up to work. Think of your keywords as miniature employees. If they are underperforming, you need to get rid of them.
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