Digital marketing refers to the promotion and advertising of products on digital mediums. These mediums are primarily driven by the internet.
Because of the ostensible synonymy between digital marketing and the internet, digital marketing is also referred to as internet marketing.
Digital marketing can be categorized into various branches of marketing. Some of the prevalent fields of digital marketing include SEO, SEM, social media marketing, content marketing, email marketing, and so on.
Traditional marketing refers to the old school of outreach, which is geared towards catching the maximum number of eyeballs. Examples of traditional marketing include newspaper advertising, TV ads and so on.
Internet marketing is more focused towards reaching the right audience, thereby solving the critical problem faced by traditional marketing. As the name suggests, internet marketing deals with marketing done online. Examples of internet marketing are SEO, SEM, and so on.
Search Engine Optimization (SEO) refers to a set of practices put in place to increase organic traffic to a website by increasing visibility on search engines.
SERP- Search Engine Results Page.
SERP refers to the rank of a certain webpage on a search engine on a particular keyword.
There are two types of SEO- On-Page and Off-Page SEO.
Search Engine Marketing refers to all practices undertaken to increase traffic to a website by increasing visibility on search engines.
Social media optimization refers to leveraging the reach and power of various social media channels to market a particular brand, product, or service.
Blogging is the practice of writing a piece of content about a particular topic, event, or any other thing under the sun. From a digital marketer’s perspective, blogging is a platform where they can showcase their personal insights on the world of digital marketing or any other field of their interest.
Google Ads refer to advertisements displayed on the Google search results page. By bidding on certain keywords, advertisers can have their ad appear on a Google search results page.
The latest version of WordPress is WordPress 5.2.1
As the name suggests, email marketing refers to the practice of marketing to a set of prospects and leads through emails.
Mobile marketing is a tenet of digital marketing which deals with promoting brands, products, and services on the multiple channels suitable for mobile.
Online Reputation Engagement refers to using online channels of promotion and marketing to enhance and influence the opinion of a brand or product.
A domain refers to a certain address on the internet. Domain hosting refers to the activity of holding a domain for an individual or organization.
CPanel is a web-based Linux hosting panel designed to provide an interactive interface to website designers to simplify the process of web-hosting.
Connecting domain and hosting is a simple process involving the following steps:
WordPress is a web-based CMS which allows website to choose from a ton of templates and extensions to optimize their websites. For people with non-technical background, WordPress simplifies the web designing process with its simple and intuitive interface.
The current default theme of WordPress is Twenty Nineteen.
WordPress plugins help simplifying certain processes which otherwise take website owners a long time to execute.
Header refers to the top section of a webpage. Conversely, footer refers to the bottom section of a page.
Posts refer to normal content put on a WordPress-based website, with the most recent post appearing post. Older posts are pushed down over time and eventually archived.
Pages refer to pages which do not see any change over a period of time. For example, ‘About Us’ or ‘Contact’ would normally be under WordPress page. New content will come under ‘Posts’.
By targeting specific keywords, a website owner can indicate to search engine crawlers the presence of a certain type of content on a website. The chances of a website getting discovered on highly trafficked search engines like Google increases. Thus, keyword research becomes an essential part of creating content for a website or blog.
Keywords form the core of SEO. By evaluating the occurrence of a keyword on a given webpage, a search engine crawler is able to determine the content being covered. Without the concept of keywords, SEO would collapse as there would be no way to rank content on search engines.
Keywords longer than three words are referred to as long tail keywords. Similarly, short tail keywords refer to keywords which are at the most three words long. Long tail keywords tend to have less competition and are easier to rank higher on Google, while short tail keywords witness high traffic and thus more difficult to rank high on search results.
There are various online tools such as KWFinder, Ahrefs, and SEMrush which digital marketers analyze keyword competition.
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