Q1. What is Social Media?
Social media refers to the online landscape which directly connects people around the world on one platform. There are many such platforms, like Facebook, Twitter, Reddit, and so on.
Q2. State the importance of Social Media
The importance of social media lies in its ability to spread information at a rate previously unimagined. For digital marketers, social media presents endless possibilities as people from all walks of life connect and discuss on a handful of online social media channels, making the task of discovery easier.
Q3. Why is Social Media important for Online Promotion?
Due to the sheer volume of users, online promotion on social media is practically a no-brainer. Since most top social media channels provide in-depth analysis on online promotion campaigns, social media for online promotion is a great option.
Q4. Name some social media sites discussed under SMO?
Most top social media sites such as Facebook, Twitter, Instagram, and others are discussed under SMO.
Q5. How Social Media Affects SEO?
Social media does not have a direct impact on SEO. Indirectly, if traffic to a website increases through social media, SEO automatically gets a push due to improved visitor data such as high traffic, low bounce rate, and increased time spent on website.
Q6. Why do we Use # Tag?
Using #tag is beneficial for many reasons. First # tags are used to reach a specific audience following a specific topic. For instance, the # tag ‘#cricket’ will target all other cricket fans following #cricket.
If someone is posting something related to a niche, using a # tag is good option to make sure the post reaches the target audience.
Q7. What do you mean by Facebook edge rank?
EdgeRank refers to Facebook’s very own algorithm. The algorithm evaluates which articles and content should be displayed on a particular user’s Facebook feed.
In 2011, Facebook discontinued using EdgeRank and switched to another machine learning algorithm which took into account over 100,000 factors.
Q8. How to create a page on Facebook?
Here are the steps to create a Facebook page:
- Go to Facebook.com.
- Click on Pages
- Choose Create page
- Fill out the fields with necessary information
Q9. How to promote a business on Facebook?
There are a number of ways to promote a business on Facebook. The first ideal step should be to create a Facebook Page. By posting useful content, a brand can slowly build an audience through a Facebook page. Specific posts can be boosted to reach a wider audience.
Facebook Groups are also a great source of engagement. As a brand, one can create a closed group to interact with prospects and learn trends of the industry. Other mediums of posting, such as Facebook Live have further enhanced the social experience of browsing on Facebook.
Targeted ads are another way of promoting a business. Facebook allows advertisers to choose a very niche segment of its users to target an ad.
Q10. How to Increase likes for a Facebook page?
The proven way of doing so is running Facebook ads which have a vast reach. Other organic ways of increasing likes include inviting people to like a page, creating quality content, and other methods.
Q11. How can one add Facebook Page plugin on their Website?
To add a Facebook plugin on your website, visit Facebook Developers portal. Facebook offers websites the choice to choose from a variety of plugins, all differing in size, shape, and design. Using code from the Developer’s page, a website owner can add any plugin he/she chooses on their website.
Q12. What is the difference in a Facebook profile, page and groups?
A Facebook profile belongs to an individual. A Facebook page is more like a fan page for a brand where they can update people about their activities. A Facebook group is for more dedicated prospects and customers, who wish to go into details about a particular brand or industry. A Facebook group can be made private, while a Facebook page is open to all.
Q13. How to join Facebook groups and promote your business?
After recent changes, even Facebook Pages can join Groups. Previously, only indivuduals could join Groups. To join a group, go to the group page and select ‘Join Group’. If the group is private, you will need to first ask permission from the group admin.
To promote a business on a Facebook Group, a brand should engage with other group members and not appear overtly advertorial. Groups are often personable communities, where promotional content is not viewed favorably. So, to promote a business, a brand should slowly develop its presence by providing useful insights on the main topic of the group, create useful content, and then finally wait for group members to be stimulated and become interested in the brand
Q14. Why is Twitter important?
With its ability to spread ideas and point of views in less than 280 characters, Twitter is a very powerful medium for brand promotion. With users who have a short attention span, nothing works better than a small and sharp message on Twitter which can be spread quickly across a large volume of people.
Q15. How to Create a Twitter Business Page?
Twitter does not require brands to create special pages like Facebook. Like individual users, brands can create their own Twitter Handle using their own name and grow their following.
Q16. How can you Increase Twitter Followers?
There are simple ways to increase Twitter following such as posting great content, reaching out to brands from the same niche, using # tags in posts to reach a wider audience, and so on.
To fast track the process, a brand can run a Followers Campaign on Twitter. To do so involves the following steps:
- Sign into Twitter account
- Go to Twitter Ads
- Go to ‘Create New Campaign’ and select Followers
- Type in the name for the campaign
- Schedule the campaign time and select your target audience
- Set a budget
- Write a tweet for ad viewers to read. The tweet should ideally represent your brand’s vital attributes
Q17. What Are The Benefits Of Social Media Marketing For Company?
When done well, social media marketing can help a company grow at an unprecedented rate. We all see everyday examples of how brands use social media to make their content go viral. The recent trend of Face App is only one instance in a series of many where brands have leveraged the reach of social media to grow their user base. Digital marketers are now expected to make full use of social media to power a digital marketing campaign to success.
Q18. How Can You Boost Facebook Reach?
Creating quality content which people find useful is the first step to boosting reach. In case the content put out is of a poor quality, even a wide reach can have a poor impact.
With good content, Facebook reach is bound to grow. To fast track the process, brands have a number of options, which include promoting posts, running Facebook ads on targeted audience, and promoting a Facebook page for likes and follows.
Q19. How can you Earn Money through Facebook?
Following are the ways to earn money through Facebook
- Selling products through Facebook page.
- Working as freelance Facebook marketer. The job description includes analyzing Facebook data of clients and making strategies to further improve performance.
- Creating trendy content to increase following and become an influencer. Most popular social media influencers follow the same route of first creating quality content from their niche and then working with bigger brands as influencers.
- By joining affiliate marketing groups, any Facebook user can earn quick money by working an affiliate for companies such as Amazon, Flipkart, and others.
Q20. How can you Earn Money through YouTube?
Earning money through YouTube is very straightforward. Create quality content and monetize videos by using Google AdSense.
YouTube’s monetization has helped build the careers of many talented people around the while, while opening up an additional stream of income for brands.
Once a creator on YouTube meets the minimum criteria to apply for monetization, he/she can apply for Google AdSense. Based on the content of the video and the demographic of the people watching, Google chooses certain ads to run. For every ad viewed by a viewer, the creator stands to earn a certain amount of money.