Working with a new PPC agency is building a new relationship that will benefit your business. When you work with a new PPC agency, especially when it’s the first time, you might be confused with their working ethics. You expect better sales and conversion, but what they expect from you is also a crucial point. According to a PPC management company, to build a smooth relationship with a new PPC agency, as a customer, you also need to understand how it all will start.
What will be the questions from their side, and what type of information will they ask for? They might also want you to do some things. So, it’s better to be comfortable with some of the things a PPC agency might do. Let’s see what you can expect from your new PPC agency.
You might expect that our PPC agency will ask about your goals, targeted audiences, marketing strategy, campaigns, and info about products and services, which is actually what happens as well.
But, there is something else they would like to discuss. And that’s your website. The reason is if your site has issues, the results of marketing campaigns might drain out, and you will not even know.
They might want you to keep everything of your offline and online house arranged. Low speed and less responsive pages can create a lot of issues with marketing campaigns. Also, the technical issues related to your website will affect the PPC strategy.
How will they estimate their success? Guessing is never accurate, and both you and the agency will like to have some real-time data to analyze the results. They will make it mandatory to install a tracking code to see what works best.
Most probably, they will ask you to install the tracking code on thank-you pages and landing pages.
You will not face any problem as soon as you have a web development professional with you to manage the website. If not, a good PPC company will always try to find a way to help you in such a situation.
English might be the global language, but when it comes to advertisements, you need to be personalized. You can’t target a rural population with English ads, as they will never pay attention to such ads.
Have you noticed that smoking warnings are always written in two languages? One is English, and the other is the local language so that even those who have made their way to school for 1-2 years can read the warning.
So, to translate your ads and that too in a language that belongs to audiences, they will want an extra budget. They will need to hire a native writer.
Are you expecting your new launch of a subcategory of products to perform as good as the core category product is doing? If yes, you are on the wrong track.
You must always see your products as a customer before trying to sell them as a seller. Out of 10 people seeing the product for the first time, only five will think of trying that too when you already have a high image among the audiences.
So, compare with a similar product. For example, you can compare noodles with noodles, but can’t compare noodles masala with noodles.
Most of the small businesses fear to share information with their PPC agency. But, the thing is, you must share as much as possible because that will not only create a stronger bond, but it will also bring better results. Let them understand your business.
If you had never interacted with a PPC agency before, you might end up calling as many people as available in the meeting. But that’s something you must avoid. The PPC agency will expect fewer points of contact and that fewer are expected to be one, most of the time.
It’s better to bring in only the product manager on the product you are talking about, that too when it’s too urgent. Set one point of contact and make sure he has ample time to communicate both ways on a regular basis.
These were the six most important things your PPC agency might expect from you. Open up with your agency, communicate better, and follow their advice. They will surely bring the best to you.
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