When it comes to Search Engine Marketing (SEM), SEO and AdWords are the two main components. When you are running digital marketing campaigns for your business, these components serve as the two vital tools for ensuring you have traffic engaging with your content. While they might have certain similarities, they also differ on multiple grounds. In this post, we will help you understand the major points of differences between SEO and AdWords for your marketing efforts.
If you are new to digital marketing, then you might have come across the terms like ‘PPC’, and ‘Google AdWords’,to name a couple. If you are not aware of the meaning of these terms and have no prior experience in dealing with the common marketing principles, it is suggested you seek help from a reliable SEO company for your business.
Google AdWords is a specialized advertising platform created by Google. By making use of this platform, you can position ad campaigns on page one of Google—along with other Google services like Gmail and YouTube. While using Google AdWords for your digital marketing campaign, you can choose either CPC (Cost Per Click –paying when someone clicks on the ad link) or CPM (Cost Per Thousand Impressions –when people see your ad).
SEO –Search Engine Optimization is the series of techniques implemented by a reliable SEO company for improving the search engine rankings for your site. If you are aiming to bring the site’s link to the top of the SERPs (Search Engine Results Pages), then it is imperative for you to make sure that your site is search engine friendly. A professional SEO company can help you in doing so easily.
When you are implementing digital marketing services from a reliable SEO company, here are some of the major points of differences between Google AdWords and SEO that you should know:
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