When it comes to ranking a website, there are many factors that play an important role. Starting with the design to the content, must plan everything in detail to make the most out of your website and boost the business’s growth. As there is no exact formula, one must cover all the metrics in order to ensure that they do not lose out on opportunity to rank on top of the SERPs.
Of all the different factors, the speed of the website is often overlooked. Many business owners do not stress enough about improving the speed as they are not aware about the reason why it is important. No one likes to use a website that doesn’t load quickly. Since, it is all about delivering an unparalleled user-experience, a slow loading site will only hurt your business.
1. First Impression: As many search engine optimization experts testify, the site of your website is quite literally the first impression that you make on a user. Good first impressions will only help you scale the business, which is why a quick loading website is something you should definitely pay attention to. While the speed of the website depends on a lot of factors, your users may not be aware of them so they will simply associate slow speed to poor quality. If a user perceives your business to be associated with a poor quality website, they may avoid interacting with you, which is where you lose the essence of having a website in the first place. If you want to establish yourself as a reliable, superior business, it is essential to work on improving the speed of your website.
2. Increases Conversions and Engagement: All the effort that you put into designing and developing a website will go in vain if it doesn’t load quickly. If you look at the SEO trends from the past few years, it is worth noting across all results is that slow speed equals low conversion rates. If the site is loading beyond a few seconds, users will drop off from your site and not return, causing you loss of engagement as well. A website that loads swiftly comes with a promise of increasing conversions by atleast 12%. Doesn’t that stir you to get up and work on the website speed already?
3. Better Rankings: Overall, Google Algorithms pay attention to a couple of factors including the speed to rank a website. A slow site make not be able to get through to the first page, which means it gets unnoticed by three-fourths of the search engine users. That can be translated as, a fast website means better search engine visibility.
With the aforementioned reasons in mind, you can develop a site that not only promises better visibility but also ensures that increased conversions, therefore excellent growth of the business.
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