You take so much effort to craft an email, only to find out that the recipients have not even opened, read or responded. Isn’t it frustrating? Did you know that 40% of adults never read marketing emails?
That they don’t like to be bombarded with unsolicited emails is one side of the coin. There are several other reasons why they simply press Delete button to dump their emails in the spam or junk folder. Your timing of sending the email could be wrong, it could too text heavy, the subject line isn’t effective or there is no personalization.
Instead of being disappointed, you need to adopt an email strategy that ticks all boxes that get your emails opened, read and responded. Here are the best practices that make your email perfect.
You can’t send emails to every Tom, Dick and Harry. Define your target recipients in terms of their demographics. For example, if you are in the business of HR consultancy, your customers are likely to be the companies with at least 10-20 employees. Startups, sole proprietor firms or partnership ventures with less than five employees will not require HR services. Similarly, if you provide consultancy only in specific locations, the audience size becomes more definite. According to an extensive report on email marketing, Segmented and targeted emails can generate 58% of all revenue.
What is the purpose of an email campaign? It could be to create brand awareness, offer discounts, generate more leads or fuel repeat purchases. The marketing goals will ensure that you write a specific mail.
Statistics reveal that:
Whether it is the sender name, subject line or the body of the email, every element matters in making it perfect. Ideally, the email size should be such that customer can see in a single preview from their desktop or mobile phones. Let’s take a look at each of these elements:
Did your digital marketing certification coursesteach you that there is a perfect time to shoot your emails? For example, Monday, Tuesday and Wednesday are the best open days while the weekends are considered the worst days. Similarly, 11 am works fine to send emails from Monday to Saturday and on Sunday, its 9 pm!
Stick sending the emails to the subscriber list because they have given their consent to receive emails. However, it does not mean that you keep spamming their mailboxes. The frequency of emails should be ideally 1-3 emails a week. Any more than that will have them opt-out.
With the above tips, you should start seeing the results immediately. If you want to get an elaborate insight into what and how of emails, it is advisable to enrol in courses in digital marketing in pune that have a special focus on email marketing.
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