Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations.
There have been a few social media updates as platforms release new features and update functionality.
Pinterest has launched two new features that put more focus on online shopping rather than social media and making it easier for e-commerce brands to drive sales through the platform.
Twitter looks to be testing a new drag and drop feature that will make ordering images within a tweet much easier. The platform has also reported strong Q2 growth.
A new ruling could mean that website owners are responsible for the data collected by the Facebook Like button under GDPR rules. Facebook has also reportedly contacted streaming services about making their services available through a new device.
Find out more about these stories with our news round up.
Pinterest is making it even easier or e-commerce brands to sell products by the social media platform with the release of two new tools. The tools are designed to encourage purchases based on the behaviour of users on the platform.
The personalized experience will make Pinterest more shoppable but also provide an experience that is tailored to users’ preferences. This includes a new ‘Picked for You’ pin collection, which will appear at the top of the home feed and feature products based on previous searches. It will also include brands that users engage with the most.
Similar to Amazon’s product recommendations, the Picked for You section will include products that users have shown interest in previously, which could lead to purchases.
On top of this, an updated shopping section is also being added to Pins from certain brands. This will essentially showcase a brand catalogue that is tailored to the user based on items they’ve already pinned or looked at.
As well as showing relevant products for users, this feature will allow brands to show more of their products off on the platform. Initially, Pinterest is going to launch expanded listings for large brands – including, Target, The Tie Bra and Joybird – however, it could soon be offered to other brands.
These latest tools show that Pinterest is moving further away from the social media side of the platform, opting instead to make it shoppable by connecting to people to products. It seems to be paying off too, as research from Neustar, which looked at the effectiveness of shopping ads, found that retails saw two-times higher return on ad spend on Pinterest compared to other platforms. Pinterest also offered a 1.3-times higher return than paid search.
Twitter is reportedly testing a new feature that will allow users to drag and reorder attached tweet images. Reverse engineering expert Jane Manchun Wong revealed the test on Twitter, showing that users may soon be able to easily rearrange the photos they are including in a tweet.
This will help to improve user experience, with users no longer having to ensure they upload their photos in the exact order they wish them to appear.
While it may not be a huge change, it will undoubtedly solve an issue that can cause problems for users and result in tweets having to be deleted and re-posted.
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