Brand reputation is the foundation upon which customer confidence, trust and loyalty are based. It takes companies time, resources and energy to build but no more than minutes to crumble. Building it therefore, is not a one-time thing but an ongoing process. Once businesses understand this fact, they will think and act differently.
With the advent of social media and its increasing dominance, building reputation everyday has become necessary for business success. The meme culture of social media and spoof Twitter accounts of today can tarnish your brand reputation in no time, if you do not tread carefully. To gain deeper perspective on brand value, strategy and branding, you can enroll into a certified digital marketing course.
Here are some pointers that will make you a believer in the power of social media in deciding brand reputation:
Possibility of 24×7 engagement: Customers can now engage with brands 24×7 through various social media platforms. One wrong message or one little mistake can get magnified and talked about widely among the users. Brand reputation, in a way, has become more fragile.
What others think: With the advent of social media, people are more exposed to what others think about a brand and are using that as a first criterion, even before their own judgement, to decide whether to associate with the brand. And if your online presence and brand image are negative, people will not engage with you even offline.
Lead generation: Social media platforms are great spaces to generate website traffic and leads. When your brand reputation is good, you will be able to improve on lead generation. If not, you are alienating target audiences.
Tips on brand reputation management on social media:
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