More than ever it is vital that you have a marketing strategy for your business. The spend on digital marketing has overtaken traditional ad spend and your business needs to be investing in digital. Make sure that your dollars are spread across several areas so that you maximise your exposure.
It is important to know that your most successful competitors will be using these methods and spending to get exposure for their businesses. Don’t let them run away with all your business!
There are lots of different theories about how much you should be spending and naturally, it varies across different industries.
While SEO is a long-term strategy it is important to remember that more than 90% of online experiences start with the use of a search engine like Google.
So, what this means is that if you are not showing up in the search results you have very little chance of being found.
SEO can boost not only your online awareness but also your leads and we all want leads, don’t we!
Social media remains incredibly powerful and you should be combining paid campaigns with your organic ones. You may have noticed that it is harder to reach people with organic posts alone on social media. This is why you also need a paid strategy.
There are two ways you can do this:
With billions of people using social media every day you need to maximise your opportunity for exposure to your ideal clients.
Google Ads can be a great way to boost brand awareness, generate leads and gain search engine exposure. These ads are clicked on regularly and while every click costs you money it can also lead to customers for your business.
When your ad is clicked on it costs you money and this cost will vary depending on the terms that you are targeting. On average Google display ads return $3 for every $1.60 spent.
Remarketing – An important area to consider is remarketing. This lets you connect with people who have previously shown an interest in your company and what you have to offer.
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