Content is still the king of marketing with thousands of bloggers across the world developing content to target their qualified audience. Often, a lot of this content goes to waste. Though there could be several factors that influence a blog’s performance, what most successful bloggers have in common is that their content is complemented with compelling visual representation.
It is quite obvious that most readers prefer visual content over text. So, if you are planning on a creative marketing plan for this year, ensure that you include sufficient visual content. If you are wondering how to approach the visual content for your marketing campaigns, here is your read.
The below-mentioned strategies are the latest trends in digital marketing. Try using these trends into your marketing campaigns to improve your brand reach and engagement. And yes, digital marketing certification courses are recommended for professionals who are looking for success in the marketing world.
How often do you use infographics on your blog? Bloggers who use infographics have higher reach compared to that of the others. Content marketing is about spreading the word about your business. Include infographics to make you blog engaging and interesting. According to the Hubspot survey, the willingness to read the content increased by 80% among the readers when infographics were used.
The Graphics Interchange Format is a raging trend and GIF is its fancy name. GIFs say a lot in just a few seconds. It communicates a writer’s intent. GIFs don’t just get you likes, re-tweets, +1’s or impressions; they get you engagements. In 2017, if you don’t include GIFs in your social media strategy, you are not doing social media marketing right.
Making a video used to be a difficult job. Today, the technology of making videos is in your pockets. Pull out your smart phones and create a video. Create a quality concept and let people know how your business helps them. Video sharing platforms allow users to comment and express their opinions. Engage with your viewers and share the same video across all the social media channels. Use videos in the email marketing as well.
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