not all lead magnets are created equal. There are several ingredients yours need to nail to have a high conversion rate
Before we dive into all the best lead magnet ideas, let’s take a moment to break down what makes a super effective lead magnet.
Now that we’ve covered the vital components of the perfect lead magnet, let’s look at some real lead magnet examples you can use for inspiration.
1. Simple checklist
3. Complete guide
4. Ol’ reliable eBook
5. Compact toolkit or reliable resource list
6. VIP access to killer tools
7. Content upgrade
8. Case study
9. Aggregated guestbook
10. Trustworthy report
11. Sweepers’ favorite: giveaways
12. The inspire-me-please swipe file
13. Exclusive content
It doesn’t matter how good your lead magnet is if you don’t market it correctly. Superb marketing almost always beats exceptional products. If you don’t believe me, just think back to the good ol’ days of the Shake Weight.
The who, when, and where of your lead magnet is critical to its performance:
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