In simplest terms, website navigation is the internal links of your website that help search engines find and crawl new pages. The main purpose of website navigation is to make it easier for your visitors to find other posts on your website. Here are some tips on improving your website’s navigation:
Every time you post new content, make sure that you add some links to your previous content in it. You don’t have to place it everywhere forcefully, instead, include it wherever it fits naturally. By doing so, you are directing your visitors to other pages of your website. Besides, search engines highly encourage internal linking strategy. It not only gives a boost to your website’s ranking, but helps search engines find the connection between the posts on your website.
Have you ever seen a blog with multiple categories? Let’s sayyou started a blog on lifestyle and are also planning to cover certain categories and sub-categories such as health, fashion, beauty, relationships, and parenting. Conversely, adding posts on different categories disturb the neatness and navigation of your website unless you have added category sections.
Adding alternative text (ALT text),is important for all the images you add. This allows the visitors (who are unable to see the particular image on your website) to know what exactly the image is. If you are displaying the images that direct the users to some other website, then adding ALTtext is imperative.Additionally, you should create an accurate navigational title to help your users get a basic idea of what they will seewhen they click the link.
If done properly, website navigation can result in better SEO performance and more conversions. On the contrary, poor navigation can hurt your SEO ranking and result in bad customer experience.
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