No matter how small your business, your audience is always wider than just your local town or city. Through all digital channels, from search engines to social media, you can create a digital promotion of your products or service that anyone can access. Digital marketing also allows you to be discovered by new audiences that may not have heard your business, through a blog you have written, a popular social media post or a feature on a blog they follow.
We don’t see SEO Service and digital marketing as something that can be ignored anymore, both fit into a wider marketing strategy. If your business has a small local audience, you can still benefit as much as those businesses with a larger audience. Potential customers will be searching for something you offer without using your brand name. In a world often dominated by Amazon, digital can help small businesses get noticed and find a niche.
As well as making a business accessible to new customers, digital provides anyone the opportunity to deliver custom messages to sub-groups of customers that require a more tailored approach.
What’s more, is that digital marketing provides far more data than more traditional methods of marketing. Whether its SEO, social media or email, you can easily know how many people have seen your content and how many purchases have been made.
Small business owners could have the best product or service since sliced bread, but if they can not be found, then they might as well not exist. This is precisely why they need search engine optimization (SEO). 87% of consumers begin their search online, and this is why when they put those magic key phrases in that search bar, they need to be the first ones to populate.
Let’s say there are 10,000 searches for a keyword that has to do with the business owners niche. 33% of people, click on the first result, then being the first site on the search result is worth 3,300 more people looking at their product or service. Now if you get a conversion rate of only 3% you have 99 new customers that you wouldn’t have without SEO.
So this sounds easy enough, but the reason business owners do not jump at the opportunity to implement SEO is because it is a long term investment without instant results. You are paying for something without results for the first six months or so, and most people do not see that future value.
Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day. Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is. Marketing is the backbone of any business, so if someone is starting a new business then he or she must need good marketing for that so they can grow easily.
There are so many ways one can rank your website easily, and drive traffic to your website. Here are some best Off-Page SEO Tactics following:
his is some easy methods from which you can rank your website genuinely.
When it comes to return on investment, digital marketing can be one of the best ways to spend money as a small business – provided that you choose the right agency. If you try to do Facebook ads or PPC by yourself, you could waste thousands of dollars and not get any results. A great digital marketing agency can help you save money and achieve results more quickly.
If you’re smart and have the patience, SEO is a great way to get new customers and expand your small business’ reach. However, doing SEO and content marketing on your own is very difficult and will require significant investments in time and money.
Ultimately, choosing the right digital marketing agency can do wonders. However, choosing the wrong one will set you back months in your marketing efforts. Take your time, look for references and results and choose wisely!
In the modern digital age, having a way to stay connected with your customer base, send them relevant messaging and be found online are essential. To break this down specifically, SEO and getting on to page one for the searches that are most important to you, like from our home improvement clients website “plumbers near me” is a huge driver of organic business. So investing in quality blog content, getting inbound links from credible sources and making sure your website is indexed by google are three musts.
In terms of digital marketing, like social media marketing or email marketing, these are also levers that are critical to your business. If someone is interested in your product, but not ready to buy, you want to give them the option to “opt-in” on your website, basically meaning give you their name and email at the very least, and you give them something of value in return (like a how-to guide relevant to your space or something like that). Next, using social media as a way to engage fans (or critics) is a great way to manage your image and brand and make you stand out.
We are more connected than ever before thanks to all the connecting digital devices that are at our disposal to do so. With billions of cell phone users all connected to the web its impossible to dismiss the importance of online presence, especially in your local area. Over 40% of all Google searches are LOCAL searches, and with over 50% of all traffic on the internet coming from search that would mean that 20% of all traffic is basically local search.
This is where SEO and especially local seo (which would not only include the business webpage but also the GMB – Google my business listing). These are the top 2 mediums you should strive to get to the first page of Google in order to get your share of the traffic coming into the serps (search engine results pages). There are a lot of SEO company out there offering 1001 ways to do this, as well as charge thousands of $$$ in order to rank. In specific high competitive niches that is surely the case, but with lower competition keywords (smaller cities, less competitive niches) I suggest you do the following 5 steps to your properties to get the fastest results:
Small business can’t afford radio, outdoor advertising, TV, or even ads in channel publications, but they can afford digital marketing. Furthermore, you can track the results of all digital marketing efforts with incredible granularity, so if a particular effort is wasting money, you’ll be able to discontinue it almost immediately.
If you want your business to be known in a particular topic (or location), SEO is imperative. Otherwise, you lose yourself from many of your competitors. Not only that, but the traffic earned from ranking in the Google Search results is a precious commodity many sought after.
Small businesses need a Website and digital marketing and/or SEO because 89% of buyers research their options online before making a purchase. There are 3.5 billion searches conducted on Google every day. 71% of people click on a page 1 search result. SEO and/or digital marketing get you to page 1. If you do neither, your competition will earn that business.
Your agency need SEO to increase their visibility online and potentially generate more leads.
When it comes to generating leads online, businesses often rely on Pay Per Click ads (PPC) or SEO.
With PPC, the second you stop paying for them, you stop getting leads.
SEO is a long term strategy, where it may take longer time than PPC to see results, but is far more rewarding, and may be less expensive in the long run.
As a small business, the budget for marketing can be tight. It’s better to invest in creating your own assets (SEO) than spending money on something you may not see a return on (PPC).
Doing SEO the correct way will not only help generate leads, but will help you boost your business and brand.
Continuously publishing relevant content allows you to become a brand of authority in the eyes of consumers.
You get to show your expertise, and may even lead your viewers to the next stage of your funnel and one step closer to doing business with you.
It can’t be stressed enough how vital it is for small businesses to invest in digital marketing. The growth of your business, no matter how small it is, depends on your online marketing savvy, so it’s extremely important that you establish your online presence right away.
Why? The most important reason is your customers are already online. Most people with internet access turn to online shopping to get the stuff they need. They do internet research first before going out and buying them. The internet has made shopping extremely convenient, and your clients won’t give up this convenience just to get to your physical store no matter how good your offerings are. Customers tend to trust businesses with an online presence more than those without. Customers also trust businesses who have online reviews over those that don’t have reviews or those that have negative reviews.
And because your customers are already online, your being online as well makes it so much easier to engage with them. You get to build your authenticity and authority in your niche. You get to know what your customers really need and tweak your services accordingly. Most of all, you get to build a loyal customer base that will always want your products.
Lastly, you get to track your performance in real time.There are plenty of tools you can use to monitor your website and social media content and see how well they’re converting into leads and sales. With the data in hand, you can adjust your strategies as needed.
The one reason that prevents business owners from investing in digital marketing right away is they think it’s expensive to do so. That’s understandable, considering that most startups have a limited budget. But the beauty of digital marketing is that it’s scale able. You can start small and see how it goes, then expand to other strategies as you go along.
Search Engine Optimization (SEO) should be one of your top priorities if it’s not already. It increases the quantity and quality of traffic to your website through organic search engines. Incorporating SEO will improve your website’s search ability and visibility, giving consumers a better user experience when searching for your products.
SEM generates immediate results and it’s a huge traffic source. The best part of SEM is that you’re not only getting traffic, but you’re getting qualified leads. Focusing on SEM will allow you to rank higher on search engines as long as your site has authority and your keyword choices are strategic. SEM also gives you insight into your competitor’s data. If you want to get ahead of the game, you can analyze your competitors’ keywords and ads in order to increase the effectiveness of your own efforts.
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