If you’re looking to capitalize on blogging and all the great things it can bring your business, here are some tips to help you learn how to write a blog post, as well as some SEO tips and a blogging checklist that can help you get great results.
If you’re not already aware, blogging offers a lot of benefits. Blogs provide significant SEO benefits, offer you content for social marketing, and can help you drive new leads as well as continually build relationships with customers and prospects.
Blogging gives you an opportunity to continually add new content to your website. Add a blog to your existing website, rather than creating a separate URL. Because search engines crawl new content looking for how to index it, new content equals new opportunities to rank for keyword phrases that are relevant to your industry. Leaving your website static with no new content will eventually lead to traffic and rankings dwindling. Conversely, publishing blog posts on a regular basis keeps search engines and resulting web traffic coming back.
Every new blog post can drive a new lead to your website. Because of the nature of a blog, you can rank for very specific long tail SEO keywords, meaning that in many cases, the reader is a hot lead that’s ready to hit the ‘buy’ button. Also, readers can subscribe to your content. This gives you an ‘in’ into their inbox for longer sales cycles. You can use blogging as another way to continually inform as well as serve as a place to drive new leads.
Blog posts should be useful and informative. Remember that you’re not just catering to search engine bots. People will read those blog posts and every post could drive a lead deeper into your site or turn them away. Making your blog posts interesting and visually appealing is essential. If you’ve got a great post, optimizing it for SEO elements before you publish will help immensely.
Here are some things to keep in mind after you’ve got a great blog post so that you can get good SEO value for your efforts.
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