Our digital world cannot operate without content or copy. It’s what drives our websites, blogs, social media pages and search engines. However, what happens to our precious content when no one engages with it? The following saying answers this question: “Content is King, but engagement is Queen, and she rules the house!”
Therefore, you need to know what to write so that people will engage with your content and your brand. For this article, we’ve chosen to focus specifically on how to create copy for social media that drives engagement:
Social media is not the place for paragraphs and paragraphs. Keep it short and keep it simple for maximum engagement. Research shows the ideal length for a Facebook post is 40 characters or about 10 words!
A Tweet is usually between 71 and 100 characters long. Tweets which have less than 100 characters have a higher engagement rate than those Tweets which are longer. This is because short Tweets are easier to read and understand. Remember that normal Twitter hashtags should be up to six characters in length.
When speaking about LinkedIn, we can easily say that this is a perfect social media for people who are passionate about reading articles. This is why the normal LinkedIn post length varies from 1900 to 2000 words. According to the statistics, posts which are this length give users the highest number of likes, shares as well as comments.
YouTube does not look like a typical social media channel. However, this being said, it also has some strong rules about its content. The optimal video length is three minutes and the perfect title should have 70 characters or less.
If you can find a way to bring humour into your copy without taking away from the quality of your product or service – do it! People’s lives are already serious enough, and if it’s in line with your brand personality, then make a joke now and then.
You know what you want your followers to do, but do they? Make sure you have strong, direct calls to action in your social media that will tell people exactly what you want them to do.
When writing your social media copy, ask yourself, “Would I click on this?” And if the answer is no, you need to change the way you write. Try and put yourself in the reader’s shoes for a moment and think what excites them, then create copy that matches those desires.
And there you have it! Follow these steps, and you’ll be creating copy for your social media that will have your audience engaging in no time!
The trend of social media marketing is fast growing in leaps and bounds. Companies, organisations as well as small businesses and sole proprietors desperately need to have a strong grasp of how to market and nurture their brands on social media channels. As such, they need solid training in social media strategy.
Our goal is to reduce the rising skill gap and make digital marketers which can assist brands and businesses drive exponential growth. Learn Digital Marketing Courses From The Digital Sandbox (TDSB)