There are four main components to the Google Analytics system: data collection, configuration, data processing and reporting.
For mobile apps, you must add extra code to each "activity" you want to track. Note that since mobile devices are not always connected to the internet, data cannot always be sent to the collection server in real time.
Data processing is the “transformation” step that turns your raw data to something useful.
Google Analytics applies your configuration settings, such as filters, to the raw data. Once your data is processed, the data is stored in a database. Once the data has been processed and inserted into the database, it can’t be changed.
Typically, you will use the web interface to access your data.
Cookies are at the heart of Google Analytics. Not just because they are delicious, but because they provide a critical link in tracking return visitors and attribution.
Cookies are a major component of unique visitor tracking. They tie all the activity of a visitor into a single visit, and are used to determine when a visit ends.
Cookies store vital information about each visit. They store the start time of the current visit and keep track of how many pages have been viewed so far. If a visitor closes the browser or is inactive for too long, the cookies will indicate that the visit has ended.
Cookies are the main vehicle for attributing visit information and conversions to specific marketing campaigns or traffic sources. Each time the visitor comes to the site, the code stores new referral or campaign variable information in the visitor's cookies.
Our goal is to reduce the rising skill gap and make digital marketers which can assist brands and businesses drive exponential growth. Learn Digital Marketing Courses From The Digital Sandbox (TDSB)