In a market that is flooded with endless marketing campaigns, you can’t afford to blend in. It is vital for you to stand out and differentiate your brand.
Every aspect of a brand, from the core product or service to the customer experience, should be rooted in the brand’s positioning. Whether your brand is positioned around a ‘who’ or a ‘why’ or the ‘how’, find what makes you relevant to your customer and stick to what makes you unique.
Consider taking your customers on a journey that is consistent with, and inspired by, your brand positioning. Maybe one of the finest instances of this notion is the Disney franchise. Every part of the Disney experience is rooted in what makes them unique – from the theme parks to their movies – it all comes back to the good old Disney magic! And people still want more after 95 years.
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