Fundamentals Of Digital Marketing: What Is SEO, SEM, SMO and SMM?

With the world of internet marketing evolving a lot nowadays, having an effective digital marketing strategy is important to stay competitive in the online marketplace. But, as a marketing novice, are you worried about internet marketing terminologies? Confused about jargons like SEO, SEM, SMM and SMO? Relax. All you need to do is delve into the commonly used terms to have a better understanding of this field.

No matter whether you have a small business or a long-established business, using digital marketing strategies are a great way to improve your online presence and gain new customers. Harnessing the power of internet marketing can take your business from strength to strength, increase web traffic and attract new customers. While it’s true that there are numerous ways to promote your business, SEO, SMO, SEM and SMM are the best techniques to build a strong online presence.

Read on to know the abbreviations of these terms and how each applies to a website.

From The Best Digital Marketing Agency: 4 Most-Used Acronyms You Must Know

• SEO: Search Engine Optimisation

  SEO is the process of optimising your site through several methods to rank higher for relevant keywords on search engines like Google, Yahoo and Bing. With effective search engine optimisation, your site will rank higher on SERPs owing to its positive relationship with the ranking algorithms of particular search engines.

• SEM: Search Engine Marketing

  Search engine marketing (SEM) is the method of increasing a website’s visibility through paid promotional methods. Just like search engine optimisation, search engine marketing is done to increase the outreach on search engines like Bing and Google.

  In SEM, traffic is earned through the process of purchasing advertisements on search engines to display their ads at the top of the page for a particular keyword. With Goggle AdWords SEM, you can easily choose the location as well as many other factors to boost the efficiency of your paid marketing campaign. When done properly, SEM can help you achieve great ROI.

• SMO: Social Media Optimisation

  By using SMO techniques, you can increase the awareness of a brand, product or event by utilising numerous social media outlets to make publicity. Social media optimisation is the way of attracting visitors to a website through social media. SMO includes using social news, RSS feeds, bookmarking sites in addition to video, blogging and social media sites.

• SMM: Social Media Marketing

  Social media marketing refers to both paid and organic digital marketing efforts on social media networks such as Facebook, LinkedIn and Twitter. SMM encompasses numerous different activities and many experts consider this to be the future of internet marketing. Since social media channels have become the hub of online activity in the modern age, this is where your existing consumers, as well as potential customers engage in conversations.

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