Conversion-oriented content typically nudges readers in the direction of some type of an action.
But if you just state that out right – “Click here to buy!” – inside your article, this will just throw people off.
In-content call-to-action could be to sign up for a newsletter, take a free e-course, or buy a product.
Once you’ll stop trying to sell from your content and let your content speak for what you are (or your product is) worth, then you’ll see your content marketing finally bring in real sales and loyal customers.
Here are a few types of content that sells without actually being salesy:
Story-telling works because people relate to other people, not brands. They want to hear how other people benefit from what you sell, and in what way.
The best types of stories typically use a structure with three acts. This model splits long text into three pieces:
Users want to know what the amazing features of your product are and you have to tell them. Also try telling stories about individuals who have built their business while they conquered their own demons, found mentors, and reached the top with a new understanding of who they are. Share challenges of your users and even tell them about a bit about yourself.
Although different formats can be used to tell case studies, it is a content format that is very well suited to storytelling.
When relating case studies:
Question research will help you find those struggles to build an effective case study around. It can be as simple as running Text Optimizer and see what types of questions that relate to your products people ask online:
Text Optimizer extracts related concepts and questions from Google’s search results, so using it will also help you optimize your content for organic search positions.
Lists always work, with top 10 lists working the best. Almost 30% of all blog posts are lists, so using lists is likely to work for you too.
When creating a list:
Take this idea further: Try to use lists to build connections with niche influencers and make your content more sharable. Letting niche experts create lists for you is a great strategy allowing you to generate lots of shares and links from the featured influencers.
With social media, emotion is king. It therefore makes sense to create content that will get your audience to get engaged on the emotional level. This is a great way to connect with them.
When sharing a personal story:
Take this idea further: Try and get your story told on other people’s websites. Get interviewed! There are lots of podcasters and vloggers who are on the hunt for interesting stories to tell. Simply search Google for “startup podcasts” or “founder podcast” and reach out to get featured:
This outbound tactic will get your story heard and bring in conversions from around the web.
If you want to write a good how-go guide, make it long. Good how-to posts are typically 1,500 words. However the more detailed you go with a topic, the better. This will give you the best chance at achieving higher engagement and shares.
Research shows that an ideal blog post takes about 7 minutes to read, which is around 1,600 words.
When creating a how-to guide:
Take this idea further: Go through your site’s outdated or short-form content and re-package those into one long-form how-to content. This will consolidate your content assets and improve your site SEO.
Lists of tools and resources are a great method to give your audience value while saving time on production and marketing. Lists are easy and work great.
Good tools and resources lists are often pretty long. Try to give users choices of all resources you can find and let them choose what works best for them based on their needs.
When creating a list of tools and resources:
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