If you’ve already begun your entrepreneurial journey, odds are you have the passion, goals and planning needed to get your business off the ground. But now, you need to start building your empire online.
Having a great website all starts with buying a secure website domain. Although most of the major domain registrars’ on the internet are reliable, they can also be quite pricey. As an entrepreneur, you want a website domain that is secure, trustworthy, and fits into your budget.
So, here are our tips for cost-effective ways of buying a website domain.
Domain registrars are the businesses’ that manage all the website domain names (E.g. thedigitalsandbox.org) – essentially, the base of your online business, which can also include features like hosting and privacy measures. There are literally hundreds of places you can buy a domain name from, but the most secure options are the larger, well-known websites.
You could probably cut costs and go for an unknown domain registrar, but you never know what you’re getting with those sites. Plus, while the chances of them closing down is probably low, why add that risk to your business?
The prominent companies also provide added benefits like 24/7 customer support to sort out any issues you might face – something you won’t find at a smaller domain site, so you’re actually saving yourself the extra fees if something does come up.
If you’re stumped by the amount of choices available or not sure about which domain registrar seems more trustworthy, get in touch with a digital marketing agency in Sydney that can help guide you through the buying process.
Pricing for registering a domain can vary and some sites are pros at trying to up-sell extra services during the registration process. While $12 per year sounds like a steal on a ‘.com.au’ address, a lot of them will try to throw in extra domain options such as .com or .net. And these deals are generally offered at inflated prices. It’s their version of “Do you want coke and fries with that?” Be wary of these kinds of offers, they might sound good, but you’ll probably end up paying extra for features you’ll never use
In addition, be careful of their offers to build websites etc, many have fallen prey to these traps and have taken them on a path of pain only to recover after many months or years. They are only good at domains and these side offers need to be avoided
Another tip is to grab deals by registering your domain for at least two years. In general, the more years you purchase, the lower the price per year. And since the costs tend to go up annually, you’ll be locking in a lower rate.
Make sure the following features are available when buying your domain:
A lot of companies are attracted to using non-specific domain names (travel.com or fashion.com) but you should definitely avoid these. It’s expensive, indistinguishable and it’s hard to build a brand around a single word. The single word might describe the industry you’re in, but customers are looking to buy from a brand, not a generic site. Additionally, Google and other search engines show preference to branded domain names over generic sites.
If you follow these 3 tips, then you’re on your way to buying a great domain that won’t cost you the earth. It’s really not as complicated as it might seem. As long as you stick to the reputable registrars and read the fine print, you’ll be fine. And once you have it, you can start building your website and then driving traffic to it.
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