For many business owners, starting a website is a daunting — and often confusing — necessity. Your passion and expertise are in your work, not in trying to cobble together a web presence. But what if we told you there was an easy way to create a quality website without having to know the ins and outs of HTML?
WordPress is a content management system (CMS) that is used to build websites and accounts for more than 50% of the websites currently running on the internet.
Why do so many people and businesses build WordPress websites? The reasons are many:
Yes, you read that correctly. The WordPress website platform is free for anyone and everyone to use. The only fees you’ll need to pay when starting your website will be when you purchase your domain name and select a hosting provider. And no matter how much your traffic grows on your website, the platform scales to accommodate those interactions and remains free!
One of the best things about WordPress is that it has an intuitive backend. Even those who are apprehensive about “breaking” a website find that it is easy to learn and use fairly quickly. Plus, being that it is the most widely used CMS, there are plenty of online video tutorials for even the tiniest minutia relating to the platform, perfect for those who need a little extra help.
Your website is one of the first things people will see when vetting you, therefore it’s important to make a great first impression. A wonderful thing about WordPress is that there are so many quality free WordPress themes available for you to use. Just do a Google search of “Free WordPress Themes” and you’ll be bombarded with template choices. Plus, the majority of themes are designed to be responsive, which means they automatically adapt whether someone is using a desktop or a mobile device.
For other CMS platforms, if you want to add new features, you have to understand how to code. With WordPress websites, all you have to do is search for a feature you want to add and click to add it. WordPress then adds the plugin directly to your site, expanding its functionality. Want to add Google Analytics? There’s a plugin for that. Want to add a download option? There’s a plugin for that. The possibilities are endless!
One of the reasons WordPress is so popular is that it emphasizes the security of its platform. Its team stays up-to-date with the latest issues and applies proactive updates to WordPress to thwart would-be hackers. These measures are then sent out automatically so that you never have to worry about missing an important update.
Unlike some CMS platforms, whatever data you input into the system remains your data. This is because WordPress is open source, which means it is not proprietary. No one person or company owns it. No matter where you host your website, you own that data outright.
While some will come to your site through direct referrals, you also want to make your WordPress website easy to find organically on the web. WordPress is designed with search engines in mind and allows for plugins that help with SEO, such as Yoast. These options let you customize metadata, fill in H1 tags and more.
Want to create a blog? No problem. Want to create a sales landing page with an intake form? No problem. E-commerce? Again, no problem. WordPress websites are extremely flexible and versatile so that you can make the site whatever you need it to be.
In the event you are not the only person who needs access to your site, WordPress provides you the ability to add users at different access levels, depending on what they need to accomplish in the backend. Whether you need someone to just add in the latest blog or someone who can go in and make sweeping changes to the functionality of your WordPress website, there is a user option available.
If you have other platforms you use for things such as email, sales tracking, etc., WordPress integrates with many of the most-popular programs out there. Using the plugin options previously mentioned, you can add these integrations easily and allow your WordPress website and other programs to work together seamlessly.
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